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RECONNECTING // THE ROLE & VALUE OF GOLF AFTER LOCKDOWN

As clubs start to reopen, golf looks set to play a significant role in helping business execs reconnect in person.

With social distancing measures likely to be in place until we find a vaccine, we will all have to adjust quickly to the ‘new normal’. Part of that challenge for businesses will be reconnecting with colleagues, clients and other contacts in a way that is both safe and effective.

The hospitality options will be limited – we’ve already seen most big sporting events cancelled and there will be concerns over any spaces that encourage people to congregate, including restaurants, bars, and pubs. In the short-term, I doubt people will be desperate to return to office meetings, or public transport, if they can avoid it.

Golf appears to offer a solution. Not only has it long played the role of the Sport of Business (I give my reason why, here), but it naturally allows for social distancing and promises some welcome fresh air and exercise.

In the short to medium term, there will be a ‘new normal’ for golf, too. Clubhouses will remain (partially) closed; players will be asked to arrive just before their tee time, and to leave promptly after their round; and, from a corporate perspective, larger events are off the table, with play in 2, 3 & 4-balls.

Far from a compromise, this will accelerate an existing shift away from the traditional ‘golf day’ to golf in smaller groups on a more continuous, ad hoc basis
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The benefits of the “little and often” approach

At Mint Greens, we make no bones about the benefits of this “little and often” approach – indeed, this way of golfing is at the very core of the service we provide.

As companies look to maximise the time spent with busy and important clients, it delivers on flexibility (When suits you?) and guarantees a more personal experience (Where do you fancy playing?) that you can tailor to your clients’ location or particular tastes.

An invitation of this nature is more likely to elicit a “yes”, perhaps more so now than ever as a day’s golf, outdoors, at a top course feels very appealing.

So, I see the upcoming period as an opportunity for golf to showcase its unique potential, and for companies to refine their strategies around how best to maximise that potential.

Of course, if any of this strikes a chord with you, I’d be delighted to have a chat any time.


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Alfie Jones, Corporate Account Director
E// alfie.jones@mintgreens.com
T// 07984 331520